Eighttwenty 4
D and Bulmers have created a great little marketing app that has brought about huge success for their recent campaign. The Bulmers De-Cider app hit the top spot in the App Store within twelve hours of its release, putting it ahead of Netflix and SkyGo. It can still be found in the Top 5 of the entertainment category.
The augmented reality app works by scanning promotional pint bottles to reveal 3D animations and enter competitions to win a trip to the Big Apple. Bulmers is the first Irish brand to use augmented reality to drive an on-pack promotion.
The app is at the centre of a larger campaign, encompassing TV, press, outdoor, and point-of-sale advertising.
Download the app here and see how it’s done.
Source: PML Group
